“Net Brand Products” bag of Jimmy: Turn OEM Brand – wheat bags – gift craft i
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both its own brand, but also the channel. Wheat bags B2C business forward and attack, defend, and retreat. 23rd January, “Jimmy Bag 2010 spring and summer new style conference” held in Jiaxing, that this was an important moment? “Wheat bag” was the first major fashion show of their own brand of organized “network of branded products.” Day “bag Jimmy”, the company showed a series of nearly 150 brands of Models Pack, the United States DCM and Legend Capital Investment Group, also took to the high-level conference, the issue of capital are required, is evident. “Wheat bag” was the first major fashion show of his own brand “branded network” Du Haifeng CEO negotiate with interest the publication of the photos a picture of Bo organized in micro. In his opinion no useful method to promote the brand they were happy to try. For him, after two years, the brand online, “Jimmy bags”, it was a temporary victory. “Each quarter we are the future of this new conference with fashion.” Said. As businesses relocate to the traditional trade-based OEM Corporate Branding, 3 years, the sacks of wheat from the transcripts of numerous industry awards. Years, the bags of wheat is to focus has always been on brand development and advertising, has the practice are the E-Business in the competition to imitate “standard configuration”: In addition to the B2C site, Taobao, and some national important and best-known e-commerce platform opened, wheat bag a deal to expand beyond the platform of products Outbound proxy on its canals and its influence. Our model of multi-brand online sales is the definition Haifeng you pocket as Jimmy. Currently, the sacks of wheat has created a dozen of your own fashion label, all in the “wheat bag” This is an important one. Branded channels in the traditional business, where dozens of brand management is almost impossible, while wheat bag is the “electronic”, is a multi-brand model of reality? Use of the biggest market is the fact Haifeng You own brand of the road not as undesirable as well thought out. 2006, is specialized in OEM business, Haifeng Ye cause bottlenecks found pockets “too thin a win!” Haifeng She told the author that when doing the OEM business, usually 5% gross margin, combined with competitive pressure homogenization, sometimes to a single issue, has 3% of gross profit to. “Millions of large companies earn for their own sake, but for one million yuan.” This business of thinking began to change for you Haifeng. Little bargaining power of the industrial situation, Ye Haifeng is very clear, customers demand a new low-cost, regardless of their size, the OEM business is always at the bottom of the industrial chain. “If the brand is doing everything it becomes more active.” In 2007, Haifeng Ye With optimistic about their own brand, with millions of accumulated funds before the beginning of the OEM business of marks by the transformation. Wheat bags home, decided to wage a protracted war. And the imagination as the beginning of the case is not smooth. At first, the establishment of a sack of wheat, in addition to its B2C website, opened a nationwide chain of 60 lines for line assembly line the way cities combined. But a few months, you Haifeng, revealed that the sales division of the store is almost zero. “Online marketing costs below what online stores 55%, 47% of low-cost channels and product line of the response is slow.” Through research, Haifeng Ye feel too “heavy” physical model can not of course with their own resources, it is from this business model, the more “light” of the transmission line.