The biggest mistake most people make when they order a logo is using too much of their personal taste and forgetting about their target audience needs. Although it’s great to have a logo that looks exactly like you want, this is not the most important aspect to be considered. Logos are made to sell and this is their only task. You don’t need a cute logo, you don’t need a beautiful logo and you don’t need an astonishing logo, you simply need a logo that represents your company and helps you sell more.
So, how to decide what you should use on your logo design to avoid your personal preferences leaning too much on your logo?
First of all, make a list of your brand definition to keep the whole design process ‘on the main road’. For example, what is your business purpose, what products and services your company offers, and what your company can do to help your target audience.
Secondly, narrow the elements on your logo down to the few most important characteristics. It is proved that logos with too many details tend to be out of focus, which means people won’t be able to tell what your business is all about at the first glance. Logos are supposed to be simple in order to communicate more easily your business purpose, therefore, you should make sure your logo design contains all the essential elements related to your company.
Lastly, try to connect your logo with your audience. As we discussed above, often your potential clients have different taste from yours, so you need to make a logo for them instead of yourself. It is very important that the design of the logo works well for your audience. You may, for example, show your logo design to some of your clients in order to gather their opinions. If your clients love your logo, then your logo really does its job.
These 3 steps will help you balance your personal taste and your business purpose. It may not, sometimes, result in a logo that you will love, but if it communicates your business message to your target clients, it is a great logo.