Articles
zhangtianyu
    1: Status of Women is in China’s current women    Development Platforms Chinese development, a development was fast, but with the international advanced level, it are still major differences primarily reflect the following three areas: design, brand concept and cultural connotation.    1st Design: The acute shortage of local designers, corporate design talents together to dig a variety of events, commenting on the homogenization of the products seriously, designed the lack of a unique brand of charm, lack of unique attraction for consumers, the design philosophy behind The latest in fashion design is not synchronized with the version of the international role of the bass very popular. So for this company to have its design strength to develop and pass on to them more opportunities for education and training to develop their own design of solid strength and design, because design is the soul of clothes.    2nd Brand: concentration of women in China brand widest geographic distribution regional seriously, the lack of articles can truly national brands, are called national apparel companies in the vast majority under the management of low-end high-end international brand has always been well-known brands dominated, was show but after the latest economic data indicate that the consumption of luxury goods in China is now an increasing linear trend in the future of China is expected that Japan as a replacement of the largest consumer of luxury goods that your clothes both an opportunity and a business , is a challenge to the ability of the company before making the low-end products are discarded, that the idea of branding on the creation of domestic high-end brand in China image. RankTard third Areas of cultural content: In the above, Chinese firms less clothing, it seems, many companies are blindly imitating clothes only follow international fashion trends, the international popularity of which, what version of the design. Companies do not have a unique corporate culture, but not about their own unique brand proposition and can not embody the consumers of their own design concepts in the cultural connotation, and the respectful attitude toward life, low value added, the product seems thin. At this point, and clothing sector in need of improvement and should be worthy of a real explosion also be in a position to the cultural connotation of the birth of the consumer their products under their cultural connotations recognized embedded in fashion design, promote, logo, image storage, brochures, packaging bags, belts, etc.    above. 4th Women’s national competition is a situation of a consumer brand 1, gradually clear trend of regional characteristics: More and more consumers trust the brand in love with the brand, but also formed a faction of Hangzhou, Han Group Group of Fujian and Guangdong, as many factions vertical .     2, are the domestic market for women is becoming increasingly international, foreign brands, acceleration of cooperation are: business woman in China to seek more and more market-oriented international company wants to go abroad at the same time, many companies have at the international brands on behalf of a large number of processing steps, trade and cooperation accelerated.   accept 3, the market is always perfect, the problem can not be overlooked, the transition from the obvious: the vast majority of women in China marks followed by a Low-end to bring and the number of non-price low margins and product quality in many of them did not meet international requirements for the degree of prejudice to the development of international markets, enhanced tissue most dependent on imports, which are in developing high quality products also in arrears, forced to become manufacturers.    4 OEM, narrow and downward, is the professional division of labor more refined    5, the quality is not optimistic, frequent discounts: The quality of customs, however, what to be the only asset class discounts try marketing tool    6, understanding the trend of fashion, well-known brands in China: Companies continue to require a stronger focus on brand building and the famous battle RankTard brand. authoritative analysis Women in China’s industry is still at a preliminary stage, the level of developed countries there is a big difference, but in the near future, China! have their own in the world of brands for women, Chinese women’s perspectives of development the industry is very broad     Secondly, the market for women women    China AA composition of the market women and international brands    brands .  International Women’s National Women’s Brand:: drop in line with brand and second-tier brands in two main areas are divided. First line of the brand, especially MISS SIXTY (Italy), only (Denmark), calvin klein (U.S.) christiandior (France), Chanel (France), Valentino (Italy), YvesSaintLaurent (France), Moschino (Italy), Gianniversace (Italy) , etc., there is a second-line brands DKNY (U.S.) VEROMODA (Denmark), Elano (South Korea) and therefore RankTard on. domestic women: women are scattered out mostly concentrated in the Yangtze River Delta, Pearl River Delta , the Bohai region and southeast coastal areas of the future can be divided into several groups: slope field were Han Group Group of Fujian and Guangdong, several major factions, along the lines of high and low and can be used in accordance with brands, second level, as well as some smaller and lesser known brands will be divided. Slope of the best known brands, the birds are calm, relaxed, and artists. Jiangnan commoners. E-libraries, etc, were there, Where, AKEI, Red, Tian Yuan and so on, Guangdong sent there in the plane, Leah song, wind, Georgia, orange and so on, Fujian Province sent there Qianbai Hui, Ka Qi Lucy sent, holiday customs, etc.. More information about the garment industry and research, click here    In general, the international brand in the market penetration of China by the spatial extension is much wider in all major cities in 12 lines and market high-end department store and national brands is clearly the regional results, to penetrate the lack of a genuine can the land of the clothing brand. From this we see that the relative backwardness of women in China makes, which is a good part of the clothing company and brand development opportunities for the development of fertile soil. The branding of the needs of those committed to developing a national brand companies to increase the attention and investment.    3    MARC sales during the years of development, domestic brands showed areas distributed as follows:     Shenzhen was the woman’s life: For example: Shadow Children, was a white collar style horse Tarantino Fan Ye who (Kato), the daughter of Bing, Li urban people were slaves Manja, beautiful world, Dai Er Lu (Ludair ), Tue silk-ping, Kelu Na (Corona), the effects of other Guangzhou    designers more and more: the emergence of Xiaoyu Fan, Ping Tang Hui Jin, Xiao-Yan Li, Tzu-containing how are you doing the honorable title of China’s ten designers designer won, leading Chinese clothing    Hangzhou trends. women a “Gold Card” are birds Taiping, relaxed and artists, Jiangnan Civil, e-library, Qing Qing blue, women’s diaries, the old sheep at night, Soma, Denel these marks, the visibility of Hangzhou, to improve to send clothing, many are directed to women entrepreneurs from Hangzhou to abroad, entered on the ambition of world famous brand and the rapid rise against spirit.    Conference on Women in Beijing: white, Dewi pink, blue, science, thin Tao, Mark. Zhang, Mei and the United States, Leicester, Papillon brands as they grow quickly, a woman does not force new Yigu underestimated.    The women welcome the Han sent a “second spring”: 2007 Han clothing companies have sent four companies in the clothing business “double hundred”, give Tai Wo, AKEI brought Red, Tian Yuan, and other companies new colors, the Han, was also a cause of the revival of the expectations of women.