Many people require designers to add a tagline to their logos, but I found out that several times the required taglines came as sentences and even paragraghs. This is horrible. The business owners want to enhance their company’s advertising on the logo design and try to cover as much information as possible, but they ignore the definition and functions.
How to create an effective tagline for your logo then?
First, we need to know what a tagline is and what it can do for your business. A tagline is a branding slogan that is typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product. From this definition we know that a good tagline can make your business and even your logo more memorable in the target clients’ minds.
A good and effective tagline should be concise and clear, usually including from 3 to 7 words. This will avoid being overly wordy and will ensure your audience understand what your company does or offers.
An effective tagline should be inspiring and also reflect the personality of the company. For example, Nike’s tagline-’ Just Do It’ inspires their buyers to take action to achieve their goals; while Apple Inc.’ s tagline-’Think Different’ reflects the personalites of both their products and their clients.
Last but not least, an effective tagline should also be memorable. For example, Mcdonald’s tagline- “I’m Lovin’ It.” , deeply captures attention and interest from both you and me.
An effective one will make your logo design look more powerful, and will reinforce the image that your target audience holds about your company. Follow the principles illustrated above, and create an effective tagline for your logo!